Want to squash your online SEO competitors like a bug and grab the most traffic? Here are some helpful strategies:
Know who you are competing against
Perform competitive analysis to see who is at the top of the search engine results pages for the words and phrases you want your website to rank for. Also analyze your SEO strategy so you know what you’re up against. Some companies that are new to SEO find that although they have competition, often their competition does not have a strong SEO strategy and it may not be too much of a task to pull off. Don’t underestimate competitors. Know who you’re up against, what strategies they’re employing to rank well, and structure your own SEO strategy in a way that helps you compete. If they aren’t on top of SEO on a consistent basis, it may not take much to unseat them.
Choose the right keywords
Some keyword phrases in your industry probably account for a large percentage of the traffic received. If you can qualify for them, it could make a really positive difference to your online marketing success. Keyword optimization is not just about getting a ranking; it’s also about getting sales. Choose “buy” keywords so each click is more likely to count. Extensive keyword research will make a world of difference.
Write a better meta description
A meta description is the few sentences that appear on search engine results pages when someone views the top ten results for their query. The meta description is something you can control. You can control whether or not someone sees that your site appears to be the best option on the list. If you write a great description of your website, you will have a better chance of getting the click. This can make being #2 or #3 more powerful than being #1 in the search engine. And if more people consistently click on your links, you’ll climb the ladder beyond the competition.
Take the time to optimize your overall online presence as well. People may see you as the most attractive option, but they may want to research you further before taking the plunge and buying from you.
Continuously measure your bounce rate
Don’t just work for a click at all costs; work to get targeted traffic. Measure this by looking at your website traffic reports. This will help you in many ways. Not only is targeted traffic better than random visitors due to the potential of a sale, but search engines also measure your bounce rate. If your competitors have better optimized site pages than you, but their traffic doesn’t react favorably, Google and others may decide that your page deserves to rank higher. Measure and track this rate so you can do your best to optimize pages for maximum conversion. (Don’t settle! When you reach a goal, set a new one)
Diversify your efforts
Don’t rely on just one search engine optimization method. Look at multiple proven SEO methods and look at more than one search engine. Getting traffic through multiple methods like pay-per-click ads, social marketing, email marketing, and organic SEO rankings will help you not only get more traffic, but also help you find more ways to attract customers and prevent them from looking for competitors.
Quality and quantity
The quality is good. Quality, as stated above, will get you clients and also help you move up the SEO ladder. But quantity is also important. Quantity could be what stands between you and your throne at the top of the SERPs. Whatever you’re doing to gain ground with SEO, consider doing more. More blogs, more press releases, more social marketing, more link building, etc… More effort can help you quickly gain ground to crush the competition.
Persevere
SEO doesn’t happen overnight and when it does, that doesn’t mean it’s time to stop. don’t give up Even if it takes more than a few weeks or a few months to reach your goals, you’ll be working toward success and reaping the rewards along the way. You’ll start to catch the attention of more potential customers, and you’ll start to see the traffic level gap between your site and your competition’s sites disappear.
get help
It’s not easy to run a successful SEO campaign on your own, especially when you have a business to run. Getting the right SEO help that involves an ongoing and successful approach will make a world of difference!