Your best chance of success with email marketing is to create a plan based on the products you want to promote. It all starts with your product funnel, leading to your content marketing plan, leading to your email marketing calendar. All email marketing should focus on promoting your products and / or services and that requires planning. The following steps will help you increase your email marketing results.
Create a functional product funnel – You probably already have multiple products and services, but you may not have designed a product funnel yet to help you understand how everything is interconnected and works together. Understanding this can help you keep your different lists and promotions in order.
Design sales pages for each product – Each page must inform its audience of the benefits of buying the product. Remember that sales pages are focused on the audience, not you. Benefits over features, always: Pretend that you are the customer and answer any questions and concerns they may have directly on the sales page.
Start appropriate email lists for each product– Using your autoresponder, create lists for each product or service that you will promote. At the very least, you’ll want a general email list for people who visit your blog’s front page, and then two lists for each product you sell. Create a list for the people who bought the product and a list for the people who just want more information about the particular product. Name them appropriately so you know where to put messages based on where the audience joins your list.
Develop a new product launch schedule – Knowing when each product will be released for future new products or services will help you identify which lists you can include your announcements and information on. Also, it will remind you to create new sales pages, lists, blog posts, and email marketing messages for each new product.
Create a blog post posting schedule – Based on the product launch schedule, write blog posts and set deadlines to schedule them. Make sure that some blog posts promote the various sales pages and that other blog posts are designed for those who have already bought. For each message, consider who will see it and where they came from.
Create a social media content posting schedule – Develop social media messages into a series based on your blog posts that will entice your readers to click on your sales pages and buy or sign up for your email lists.
Create an email posting schedule – Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list you want to promote the new product on. Upload them to the correct autoresponders, making sure they link to the appropriate sales pages based on the audience they’re targeting.
Create follow-up messages – Don’t forget to create all your follow-up messages also for each product you sell. Once it’s sold, you’ll want to keep in touch with the customer who bought it so you can market future products and services to them.
By creating an action plan to follow, you can ensure that each time you launch a new product, you can cross-promote other products and services without bombarding your list too much with messages that you don’t need, thereby increasing your conversion rates. exponentially. If all the content you create is put together like a puzzle to promote all your products and services in a seamless way, it will be much easier each time to configure it for each new product.