What is RSS and how do you use it to grow your home business?
Many people ask this question, I hope I can shed some light on this topic.
RSS or Rich Site Summary (also called Really Simple Syndication) is a format for delivering updates and changes to a website or blog. It allows readers or visitors to your site to stay up to date and informed about any changes or additions you have made.
RSS replaces the days when we simply bookmarked a specific site and pop in every now and then to see new posts or information from the website. The downside of bookmarks is the time it takes to go from each site to identify if any changes or additions have been made.
RSS is a technology that gives you a way to get the most up-to-date information from your favorite sites as soon as new information is posted on the site.
This tool is one of the easiest to use and totally free with web based Google Reader. Google Reader will help you find and keep track of various blogs and websites. As new content comes to your Google Reader, you can read it immediately or go to the actual site. When you finish reading a post or article, the document will be marked as read and you can move on to the next post.
How will RSS help my home business grow?
Getting feedback from your customers or visitors is essential to building your home business. Ask yourself, how are you getting feedback from your customers and/or visitors? Feedback can be in the form of comments to your articles, surveys, and testimonials, to name a few.
Knowing what your customers are saying about your products or services within your home business is extremely important. You need to know if there are issues that need to be addressed by making changes or being able to explain misunderstood information. If you’re not getting feedback, you’re flying blind.
Positive feedback is wonderful because it reinforces the direction of your topic and makes you realize that you are providing useful information. On a personal note, it makes you feel great to know that the needs of your home business prospects have been met. Reading the comments on their site, as well as others’ sites, will give you some insight that will help you make your home business more attractive. Using RSS to keep up to date on other sites is a great way to give you new ideas to incorporate into your home business.
The bottom line is that RSS allows people to keep track of your site and visit it regularly to learn more about your home business opportunities and products.
Most Word Press themes offer RSS on blog sites to increase traffic and increase blog awareness. If you don’t have an RSS feed on your site, it’s time to add one.
Keeping your articles and posts fresh will attract viewers and customers. It’s important to keep them active with your home business opportunities and stay fresh in their minds. Please continue to post questions on your site to encourage viewers to participate. As a home business leader, stay on top of what people are buying or looking for. Your site reinforces information that will help with marketing ideas, campaigns and provides the benefits of your home business and why they should sign up with you or purchase your particular product.