Regardless of the size of the development, the landlord or property owner is unlikely to reside in or near the complex. So how do these investors ensure the success and return on their investment? David Lindahl, a renowned real estate investor, advises that successful ownership starts with a strong team. Your administrative staff must be motivated to succeed and must be held accountable. Mr. Lindahl owns over 7,000 units in the US and has been investing in homes and apartments for over 14 years. When the self-proclaimed “Apartment King” reiterates the importance of reliable equipment, homeowners across the US heed his advice.
Trusting your team on word of mouth alone is a divine practice, but unrealistic. Simply assuming that your managers provide excellent service to their tenants could be costly. In addition to maintaining the image of your complex, you rely on your manager to carry out the day-to-day functions of your operation. Most of the time, your manager is also relied on to attract new clients and implement strategies to attract and keep tenants. Call tracking should be used as an essential and affordable technology to monitor productivity and professionalism. How does your team represent you in dealing with your tenants and potential tenants? This technology would be beneficial to owners who invest in multiple properties for training, collections and even maintenance management purposes.
With inbound call tracking, owners can measure the effectiveness of their promotions by tracking the calls they generate. They each have their own unique phone number. Incoming calls are tracked, traced and logged. Outbound Call Tracking tracks and logs all outgoing calls from your staff. This can be especially advantageous when it comes to maintenance/repair disputes. The most important aspect of inbound and outbound call tracking is ensuring that tenants or prospective tenants are satisfied and that accurate information is provided.
We provide inbound and outbound call tracking as well as web analytics. Take the guesswork out of advertising, employee retention, layoffs, promotions, and training. Owners rarely supervise their employees, employees are simply trusted when they should be held accountable.
The cost of call follow-up is much less than what is lost due to a vacant apartment, a day with an unproductive employee, or an ineffective ad. Give us a chance. If you’re not happy with the results, or just don’t see the service helping, cancel at any time. How much does it cost you not to try?