The world, as we say in the current scenario, has become a digital cosmos. In each and every corner, our universe is digitally connected and this situation has led to the formation of what we now know as “digital disc”. The digital push has forced the vast universe to surrender on a single platform in terms of communication and connectivity. The Global Center for Digital Transformation says or explains that change in an organizational structure is the foundation of digital business transformation. “Digitization is transforming all aspects of human life. We are thriving in an era in which production en masse has been hooked by mass customization, where human intelligence has led to the development of a totally different world which is known as the world of digitization.Global society in today’s scenario is thriving on the frontiers of the digital age. The form or concept of digitization has entered almost every field, including that of the advertising and marketing communication process.
When talking about digitization and digital marketing, it is relevant to know what is digital marketing? To define digital marketing, it can be said that it is the use of digital technology or digital platform to communicate marketing messages to target customers and at the same time allow or accept opinions and valuable comments from customers through the use of the digitization platform and digitization. media. Digital media maintains a scope or disposition for audience interaction. The internet can be termed or acts as the primary medium for digital marketing. It can be said that the Internet is the cosmos in which information is disseminated and it is through the use of our smartphones and PCs that we can obtain or receive access to the information that is disseminated.
The best part of today’s digital world or global media is that a person residing in a remote corner can access the digital world with the help of advanced technologies and innovations can reach the latest information. If we talk particularly about India, many metropolitan countries, as well as the suburbs, have developed a lot in terms of information technology and related businesses.
While discussing information technology development, it is quite relevant to talk about information technology and digital marketing which has seen rapid growth and drastic change in the heart of Durgapur city. In previous decades, Durgapur was considered a small city that had a handful of facilities for its inhabitants. And people used to rely mainly on Kolkata for important facilities like education, medicine, etc. But gradually Durgapur has seen a metamorphosis and has achieved the outline of a mini metropolis that has achieved the label of “satellite city” of Kolkata. Durgapur has become the fastest growing industrial city in the state of West Bengal. In recent times, with rapid changes and development activities, the city of Durgapur is gradually changing its status from “small town” to “smart city”. Durgapur is very close to the “City of Joy”, Kolkata has developed in every possible way in terms of infrastructure, health sector, entertainment and fun and can be said in the true sense as the satellite city of the metropolitan . The smart city of Durgapur is endowed with lush greenery and plenty of space for people to flourish. The city of Durgapur, with an ever-changing landscape, has gradually observed over time the rushing development of information technology which has led to the development of IT related services or IT industry including the digital marketing. Digital marketing service providers in Durgapur region provide a wide variety of related opportunities and services for their clients so that they can excel in the communication process and spread the right information to their target audience.
The services that consist of digital marketing and that are generally offered by service providers can be classified and segregated into a few different types such as:
· Search Engine Optimization (SEO) – That usually helps you get found on Google.
· Advertising PPC or Pay Per Click.
Banner ad that helps pay for banners to attract visitors to your site.
· Blog creation.
Social media management
Junk mail
Lead generation
· Online PR management by publishing press releases.
· Management of opinions of consumers or clients.
In an age where almost each and every type of business thrives in an era of digital momentum, they need to understand how well to use the medium of digital marketing to reach target customers and reduce the cost of promotion and make a more flexible organization.