A few days ago I received a call from a prospective client who had been recruited into a travel business while at the grocery store. Intrigued by the concept and spurred on by her love of travel, she quickly signed up. She did the usual 48-hour follow-up with her upline, where they questioned several people. After a few hours of this they shared paths. Her upline’s warning was to enroll at least 1,000 people per year, because on December 31, of the 1,000 she enrolled, only 300 will survive.
One of the deadliest mistakes many direct sales consultants and home party business owners make is a lack of follow up! This deadly mistake is tied to the misconception that you’re not selling, you’re just sharing! Direct sales is the business. Direct selling, with the keyword selling is the name of the game. House parties are the way these sales are made.
When you consider that you lose 10% of your influence every month that you are not in contact with your customers, this is some really valuable advice! – Renegade Trainer
You’ve all heard this before, The Fortune is in the Follow Up! I have a good friend, involved in Mary Kay, a great direct selling company. He’s been driving a pink Cadillac longer than I can remember. But this article is certainly not about Pink Cadillacs, plush velvet seats, and strolling the streets on a Saturday night! What is impressive about this future national sales director is the loyalty of her customers to her and her direct sales business. Get this, she has a 90% retention rate for 21 years!
Do you want to know the secret of its success? I bet you do! It’s called tracking and tracking! It’s called validation, it’s called appreciation! And boy is she good at it! Congratulations to Nancy Sutherland, director of sales for Mary-Kay!
According to Dun and Bradstreet, the most important reason for the failure of companies in the United States is the lack of sales. And, of course, this refers to both resales and initial sales. So your job as a direct sales consultant is to create and keep a customer.
No matter how massive or limited your marketing budget is (by the way, this is another deadly mistake in the home party business, not having a marketing budget), you can’t afford to be without this powerful yet affordable tool. relationship building. We’ll call it a thank you letter and/or thank you card!
Writing thank you cards and jotting down doesn’t have to be an overdraft process. Thank you it is said, it is the mark of a polite individual.
For the price of a stamp, a card and well written, say 25-50 words, you can make a killing!
Sending business thank you notes is an efficient and affordable way to:
1). Turn one-time shoppers into loyal customers for life. It’s also a great way to shorten the time between purchases! If you’re having a hard time finding thank you messages to write on cards, just go online, you’ll find a template!
two). Thank you cards or business letters will increase your customer referrals. Each part of the referred business costs you nothing in advertising or sales commissions. Now how’s that for increasing sales by 50% without increasing your marketing budget?
Direct Sales Marketing Success Tip: When you get referrals, be sure to send a thank you note and a gift! What a beautiful way to say thank you and better promote your home party company’s products. Simply make the gift appropriate for the recipient.
3). For direct selling businesses, we all know that the summer months tend to be the slowest. Think of your notes and thank you cards as marketing in the off-season. Hallmark, the card company implemented one such method with outstanding results. They sent out some coupons with their thank you messages and boy did they have some of the highest grossing sales in the months of June, July and August and get this for holiday stuff!
4) Seth Godin, well-known author and super marketer says “ideas that spread, win!” How true. Sending a card or a note is so unconventional that it is sure to create a buzz. Now this is what we call word of mouth. Direct mail messages consistently outperform all other avenues of marketing. Why? Because direct mail parts have a long shelf life. I may not act on it now, but how many of you have saved cards and infomercials with the intention of getting to it only to forget. So, one day you are pleasantly surprised to find it and act immediately? Gain an edge over your competition and keep your name in front of the eyes and records of decision makers.
As Mark Sanborn states: “The ultimate goal of a business is profit. The main purpose of a business is to create customers. Profitability without customers is impossible. Also remember that your business is all about ROI.”
Relationships, Results and Improvements”.
WHAT ARE YOU DOING TO ENSURE THE CONTINUED GROWTH AND PROFITS OF YOUR HOME PARTY BUSINESS?