Experiential Design Contribute
A lot goes into designing an experience that takes attendees on a journey and tells the brand’s story. It takes a team of designers with a deep understanding of the client’s vision, and it’s not something that can be done in a day. That’s why experiential design has become so popular. But what exactly is it?
Experiential Design is the communication of ideas through graphic design for the built environment. It can range from something as simple as helping people navigate through a space, called wayfinding, to more complex installations that delight the senses and celebrate a brand. But no matter what the final project looks like, it all boils down to communicating information.
The goal is to create a positive emotional connection for the audience, which will keep them coming back and becoming ambassadors for your brand. The best way to achieve this is by creating immersive, interactive experiences that engage the audience and encourage social sharing. In a retail space, this translates into more shoppers, and in an event or hospitality setting, it means more hotel stays or return visits.
How Can Experiential Design Contribute to Cost Savings in the Design Process?
Oftentimes, these connections are formed by memorable touch points—like your website’s layout or the ease of contact with customer service. It’s these moments that make or break a company’s reputation, so it’s important to have consistency across all of them.
How Can Experiential Design Contribute to Cost Savings in the Design Process?
The more you can streamline the design process and eliminate costly changes during the development phase, the more savings you’ll see on your project budget. Experiential design can help with this by bringing together a whole team of experts from UI to UX and graphic design to work on a specific outcome, so you don’t have to hire a separate firm for each different task.
Another way to save on the costs of your experiential design is to be honest with your agency partners and communicate openly. Let them know how involved you want to be in the process and what your design style is, so they can deliver a finished product that’s true to your vision.
If you can’t be upfront about your working style, it’s harder to establish a productive partnership and produce a result that you can both be proud of.
The next time you’re looking for an agency to help with your experiential design, be sure to take a look at their past projects. Not only will this give you a sense of their quality and craftsmanship, but it can also provide a glimpse into how they’ll approach your project. If you’re able to find an experienced partner who can deliver on what they promise, the results will be more than worth the investment.