There are a lot of benefits and advantages to using online methods to build your network marketing business. There are also a whole host of challenges to doing this successfully. The key to overcoming these challenges is to identify them and then develop a plan to successfully overcome them.
The first challenge that needs to be addressed is unrealistic expectations being set online about building your network marketing business. There are so many “wolves in sheep’s clothing” distracting network marketers with their “something for nothing” philosophy. If you are going to be successful in building your network marketing business using internet marketing strategies, you must learn to identify these distractions and avoid them.
The hype is the biggest distraction you will face. You’ll see outrageous claims like “We’ll show you how to sponsor 10-20 distributors a day.” If it sounds too good to be true, ask for verification or assume it isn’t. Another common theme you’ll see online is “We do all the work for you.” Consider the following; if they really will do all the work for you, what do they need you for? Also, even if they actually do the work for you, what happens if they go out of business? How are you going to successfully build the business without them if they are doing all the work for you?
Once you’ve identified and avoided distractions and hype online, your next step is to identify where you’ll get network marketing training so you can learn how to successfully build your network marketing business online. There are a number of different strategies and approaches you can take to build your online business.
You can specialize in SEO (also known as search engine optimization). This is where you create web pages that you specifically design to get high search engine listings around words and phrases that are being searched for online by people interested in your products and business opportunities.
You can specialize in blogging. This is where you create your own blog and create new content on a regular basis that is posted on your blog. This content is added to search engines, which drives visitors to your blog. Your blog promotes your network marketing opportunity, and a percentage of the visitors who come to your blog will go on to request more information about your opportunity. You can also post comments on other people’s blogs with a link to your opportunity.
You can specialize in Web 2.0. Web 2.0 is any website that promotes interaction and user-based content creation. Websites like MySpace and YouTube are perfect examples. A savvy network marketer can use these websites and web 2.0 tools to promote their products and business opportunities.
You can specialize in writing articles. This is where you either create articles on topics your prospects will be interested in or hire a ghostwriter to create these articles for you. Then submit these articles to online magazines and article directories. Your article will include a resource link at the bottom that will promote your network marketing opportunity, and a certain percentage of article readers will click on your resource link to request more information about your opportunity.
Fortunately, there is a comprehensive school for learning all of these techniques designed specifically for network marketers. Renegade University offers step-by-step video tutorials that specifically show network marketers how to use internet marketing strategies and techniques to build their online network marketing business. By taking advantage of this valuable resource, you will develop all the skills necessary to successfully build your network marketing business online.