Internet marketing (IM) in simple terms is defined as “using the world wide web to promote your company, products and services online”. This strategy is widely used by companies around the world to promote their products. Do you know why companies are choosing this strategy to promote their products? The answer is very simple. It is giving companies higher revenue and sales than any other method.
Companies are spending thousands of dollars on television, radio and newspaper advertising. It is estimated that even a small-scale company is spending a hundred thousand dollars on media advertising per month, but the results they are getting are very poor. Therefore, companies are showing a lot of interest in this method as it offers them higher income with little capital.
Have you ever heard of terms like article marketing, email marketing, social media marketing, B2B marketing, and pay per click marketing? I think you may have heard of at least some of these, if not all of them. These are all children of Internet Marketing, to be precise, these are all techniques used in Internet Marketing. All of this means the same thing. Increase your presence and that of your product online to earn more income.
The greatest asset in the internet marketing arena is global exposure. By advertising your product on websites that get higher traffic, your product will be exposed to a larger audience. Since your product is exposed to a larger amount of audience, you will get higher conversion rates. Higher conversion rates mean higher profits. That is all. The strategy is simple.
Here’s a unique six-step guide that will improve your online success. Please read it carefully.
Step 1:- There are hundreds of different strategies and techniques such as article marketing, email marketing, social media marketing, B2B marketing, pay-per-click marketing, ad placement, link building, search engine optimization (SEO), and SEO. list goes on and on without end. You should be able to choose the right strategy/strategies or combination of the techniques mentioned above that can be used online to improve your business growth and revenue. Selecting the right method to promote your company and product is the most important issue.
Step 2:- The second step is to select the appropriate target/access point on your website. This is very important because you may have heard of the Pareto principle (the 80/20 rule). This rule states that 80% of the results will be produced by only 20% of the employees and the remaining 20% of the results will be produced by 80% of the employees. Similarly, 20% of your products will generate 80% of the revenue and the remaining 80% of the products will generate 20% of the revenue, this is because 20% of your products will generate 80% of the traffic. and the remaining 80% of the products will generate 20% of the traffic. So you need to be able to decide what your best product is and you need to be prepared to target that product.
Step 3:- The third and vital step is to select the right keywords. You should be able to research the most popular and searched terms and phrases used by your customers online to search for your product. Keyword suggestion tools like Overture and Word tracker will make your job easier. This step will determine how successful you are and show a direct impact on your traffic and income. If you can’t select the right keywords, you will definitely lose thousands of visitors searching for your product based on that keyword. So if you’re losing visitors, you’re losing your conversion rate, which means you’ll lose tons and tons of revenue.
Step 4:- The fourth step is to optimize your website for the keywords you have selected. This is because there will be thousands of competitors competing for the same keywords, so poor optimization of your site will result in your ranking in search results decreasing. If you get lower rankings in search results, the same story will repeat itself again, meaning you will lose traffic, sales, and revenue. You should be able to do both on-page and off-page optimization for your website. If you find it difficult to hire a person to do it. Believe me this is going to take a very important step. If you neglect it, all the hard work you have done will be lost.
Step 5:- The fifth step is the appearance of your website. The adoption of some attractive structures and themes for the website also plays its part. Although content/products are king, the user should not be bored or distracted by the design of your website. Your website design should be pleasing enough to the visitor and this is what will help you convert your visitor into a returning visitor. Remember that returning visitors are very crucial for businesses to be able to sell more products for the customer to increase their sales. The customer will also be willing to buy more products from you since your service is excellent and you are loyal to them.
Step 6:- The last and sixth step that can lead you to success is to keep the previous five steps. The internet is always changing, things that worked today might not work tomorrow. So you should be able to know what is going on in the internet world and you should be able to modify your website according to the changes. Sometimes you should even be able to change your entire strategy and start from scratch. Therefore, follow-up is also very important.
By following all these six steps, you could make your efforts fruitful and successful in your field with flying colors. I hope this guide will help you and give you the success you need.