It is very important to plan your mass email marketing campaigns carefully, as they can cause you problems due to the misperception of “spam”. Therefore, it is necessary to know the difference between legitimate mass email messaging and spam. Spam is an unsolicited promotional email message that is sent to a large number of people without their consent. By this definition, your bulk email message can be perceived as spam if it is not solicited. Here are some tips that can effectively legitimize your email marketing campaigns.
1. You must request permission to email your prospects as this is required by law and would make those recipients more receptive to your message. People demand value for their time, so try adding value to your bulk email marketing message. You can get permission by adding a checkbox on your website or explicit consent in other means.
2. The content of the email must be concise and direct. Most people don’t like to read long emails that quickly lose the meaning of their message.
3. Avoid attachments because people don’t open them for security reasons. Also, the attachments are large and take up a considerable amount of space in your inbox.
4. You should send emails in HTML format as it gives you tools to create effective emails. People like media-rich emails, especially ones with illustrative images, use this method of sending emails in your mass email marketing campaign.
5. The links provided in your emails must be in good condition. Don’t include too many links in your email, as this can confuse your recipients.
6. You should try to personalize your message in your email marketing campaign. It brings a good response from your email readers.
7. Target your audience demographically or break them into groups to focus on a certain group at a time.
8. Sellers who buy email addresses from any vendor at low prices don’t get good responses from them. These addresses may be ‘Undeliverable’, or worse, unsolicited.
9. You should write a concise, short and meaningful subject line for your email to encourage people to read your message more.
10. You must have a good understanding of how to avoid spamming people to run your email marketing campaigns effectively.
Mass email marketing is a profitable strategy, but if done incorrectly, it can be detrimental to your business. Follow the guidelines above to get a good response from your email marketing campaign.