One of the best ways to capitalize on your networking is to have a brand. It is an image or a statement that defines you. Having a brand makes an individual relevant, recognizable and marketable in the field of networks. Some smart grid users suffer from not having a distinctive and functional brand when they meet new people and make connections. They lack to communicate a strong brand to follow through and achieve their goals and ambitions. Although they are aware of the importance of having a brand, it can be difficult to convey it.
This article is designed to identify the challenges and obstacles related to networking. Listed below are tactics to identify or create a usable brand to grow your networks.
Seek outside help
Don’t push or neglect the disconnect from your brand identity. Instead, choose to get outside help from friends, colleagues, or experts. Ask for honest opinions about your personality type and communication styles. Make a list of questions to ask about your abilities and skills. These questions may include: What makes me unique? How am I different from others in my industry? Why do I specialize in what I do? Why do others ask me for help? What value do I bring to my organization or company? It’s a good idea to answer these questions yourself and ask others for feedback.
Also consider taking personality tests and quizzes to identify your strengths and weaknesses. Use the test results to select the best event to attend to develop your best traits. Read books and articles about different communication styles and how people relate to each other in professional and social settings. Get a better understanding of its features to be more effective.
Compare and contrast
Once you can identify your core skills and values, compare and contrast your skills. Select notable people who embody your traits and identify why they are leaders in their industries or organizations. Draw parallels between yourself and those people. Think about the traits and skills that you would like to develop while networking. What kinds of skills will make you more marketable? What type of training will make you more relevant or known in your company? What kind of knowledge can make you more prominent in your career?
Test run
Now that you have shaped your brand image and have a good understanding of the message you want to convey, the next step is to take action. RSVP or register for an event or function where you can meet new people and practice building your brand. Take this opportunity to get feedback to enhance your professional image and presence. Also, follow up with your counterparts for additional comments and suggestions.