– Decreases the attention of visitors due to competition from different brands
– Brand memory cannot decide due to high-quality brand presentations.
– The size of the fairgrounds restricts visitors to visit all the stands
– The increasing frequency of fairs reduces the effectiveness of events
– Increasing prices of exhibition stands require new exhibition stand designs
use of a flyer
drone on the occasion of the brand In Europe, the use of drones for aerial photography and entertainment purposes is often allowed. Regarding the allowed altitude, the radius in relation to the user and the weight of the drone, exceptions are often granted. Consequently, exhibitors could use a drone with a motif flying over the fairgrounds. This measure reduces the cost of the booth while increasing brand awareness.
Fairground Geofencing
Geo Fencing relies on technologies such as RFID, GPS, Wi-Fi, and Blue Tooth Smart to create virtual borders. If visitors’ GPS settings are turned on, they can send push messages, email notifications, and triggers to their smartphones and navigate to the booth on the ground. Exhibition booth visitation is maximized while exhibition booth costs are reduced.
Undoubtedly, geo-fencing is more of an emerging technology and can put the brand on the radar of visitors without increasing the cost of building fairs.
Using robots for demo
At fairs everything revolves around people. Most visitors don’t encounter a large number of booth staff for whatever reason they want to strike up a conversation.
Simply use a robot and let yourself be guided by the performance of the brand through a presentation or an animated short film. Given the many human activities, the robot provides an experience that visitors will remember for a long time.
Focus on individual color coding and brand aesthetics.
If your brand already has a mascot, that’s great. If not, you should discuss this requirement with the booth designer. With a 3D booth layout, it can provide you with a comprehensible representation of the booth, without having to raise booth prices. Or let’s show examples of cabins, which he takes as a reference.
In your trade show booth design, design eye-catching positioning on the fairgrounds that includes your mascot with graphics that relate to the brand. Also, use consistent color coding to increase brand engagement in visitor memories.
Use game measurements as a troubleshooter
A common mistake in B2B business is the formalization of communication processes. In most cases, there is no personal incentive for key decision makers to engage with the exhibitor’s brand.
Use gaming technology at the booth to start a dialogue between the visitor and the brand. Make it clear to potential decision makers what value your product can create for your company when deciding on your company’s products and services. The cost of the exhibition stand increased to such an extent in the rarest cases.
Use a touch screen to share downloads
Remember: a trade show is all about spreading the word and giving the customer more information about the products. In addition to the product or service itself, your visitors may be interested in content like user guides, service manuals, white papers, and white papers. Why not provide touch screens and ask visitors to share their contact information with you in exchange for a downloadable link to interesting content? Also in this case, the expected costs for the construction of the fair are manageable in relation to the results.
Use 3D LED machines to enhance advertising and visual effects
If your brand is on a small budget, you should use 3D LED machines to reinvent your brand storytelling. These portable and rechargeable devices can also be mounted on the wall to provide visitors with a visual experience through 3D LED images. It can be a good way to present a solution to a problem, a brand logo, a mascot, or something else.