Twitter is a great way to build brand and loyalty on social media. Designed around the concept of community, Twitter rewards participation and creativity. This is how I built a personal brand and Twitter followers.
Trademark icon
Much of the fast flow of Twitter conversations relies on the visual image of its icon. Mark it and minimize the changes. That icon is the way hardcore tweeters subconsciously track everything. If you change it or go to some standard manga avatar, you will lose your attention.
The thing has a prominent color, logo, or distinctive image. I chose a black and white image, black and white is no longer used. Bingo! Bill Rice’s face is a brand image.
Custom Twitter page
This is essential. When people go to follow you or investigate you. A default template is almost as bad as a Twitter account without Tweets – lost follower guaranteed.
This is also a free ad space for your business. Where else can you get free banner ad placement on a million user network? Use it.
Keyword Bio
Your bio is your first submission and follows you on all third-party Twitter apps. Be specific about the types of people you want to follow and engage in conversations with you.
I like to do this quickly and efficiently with a keyword list. Everyone knows what tags and keywords are these days. Drop the prose and get straight to the point.
Custom landing page
The website link is yours. It will only be followed by a specific audience of Twitter users. Make it a valuable landing page for your Twitter clients and yourself.
Create a custom page on your website or blog. It should offer a quick introduction, why someone should follow you, what you do, and a valuable gift.
Also, don’t forget the call to action – make sure they’ve followed you and maybe ask them to join your email list.
Attract conversations
The Twitter community is full of search and tracking utilities and meme tracking. Keep this in mind and use rich keywords that will attract valuable followers. Make your tweets attractive.