The battle for smartphones reaches its peak every day. Interestingly, with the surprising return of Blackberry OS10 and the emphatic arrival of Windows 8, there has been some very close competition in the high-end smartphone space. A battle within a battle is raging between the Android bandwagon. Google’s popular operating system is clearly the darling of the volume-based smartphone industry. With top brands competing for their fair share of the Android space, Google is enjoying massive growth in its high-end consumer base.
The latest high-end smartphone from the Japanese giant, Sony Corporation, the Sony Xperia Z is an honest attempt by Sony to create some forays into the high-end smartphone domain. Powered by Sony’s signature irresistible sound clarity, the Xperia Z surely presents a palpable proposition. Sony enjoys high brand recall value in the world of consumer electronics, and it’s no surprise that brand equity easily rubs off on smartphone versions of the brand, too.
Powered by an impressive camera, the super-slim Xperia Z offers a rugged design. The phone doesn’t feel heavy and lacks a certain “plastic” feel (more common with the Samsung Galaxy series). An Android Jelly Bean phone, the Xperia Z is the recent and perhaps most promising entry in the Sony stable. Released just before the HTC one and Samsung Galaxy S4, it gives the Xperia Z an early adopter advantage, but is the phone poised to turn hype into revenue figures for the struggling brand (in revenue terms)?
A 1.5GHz quad-core processor called Snapdragon Krait makes up most of the Xperia Z’s responsiveness. Lenses and camera have always been a strong point of Sony phones, and the Xperia Z doesn’t disappoint in this one. aspect. The Xperia Z has a powerful 13 MP snapper, which may mean that the user no longer needs the DSLR. The internal memory of 16 Gb is more than enough to accommodate the basic requirements and to complete it, the user can also upgrade the memory.
But, the standout and coolest feature of the lot is its unique body and design. Following Sony’s claims, the phone is waterproof and scratch resistant. So you don’t need to worry about how you’re using it and for those who were big fans of Nokia for the ruggedness of their phones, the Xperia Z with its amazing ruggedness can provide the perfect Phillip to cross over.
A 2GB of RAM takes care of the speed quotient, and response time is decent compared to other Xperia Z compatriots. If you’re a fan of the Bravia (remember Sony’s durable consumer market LED series), you’re in for a treat. love the screen resolution. A powerful 1080p HD display powered by the Bravia engine is a joy to behold. Granted, it might not exactly rub shoulders with Apple’s retina display, but it sure makes you realize that it’s slightly different from regular phones.
Ergonomically, Sony has always been a user’s delight. The Xperia Z is no different in this regard. All control ports, SIM slot, volume controls, micro SD slots, power control, etc. they are cleverly spaced on either side of the phone. One thing that certainly works against the Xperia Z is its contrasting viewing angles. The phone is simply not consistent at all viewing angles and the visible deviation from standards fails to impress.
The Xperia Z may be the latest dice release from Sony. No wonder the brand is spending heavily on marketing and sales promotions. In the UK, for example, the phone covered all visible spots in the first few days of announcements. Surely Sony has realized that it is no longer the product that is going to talk, but that the brand as a whole has to start talking. It’s certainly a sign that Sony has finally realized that it has to go live to the audience and the landscape changed.