There are common, popular and favorite videos within the YouTube beauty community, but not everyone knows about them. If you are just getting started and would like to know where to start, this article will introduce some of the most popular topics in the beauty blogging community.
Themed makeup tutorials are by far one of the most popular beauty videos. Makeup tutorials are great, but themed makeup tutorials are even better. Movies, Halloween, and celebrity looks are three examples of the themes that people use when making YouTube tutorials.
Make sure to include your most important keywords near the beginning of your video title rather than following them towards the end.
The video My boyfriend / husband does my makeup is another. Everyone loves to laugh and most people think it’s funny to watch straight men make mistakes when doing girlish things. So make sure it’s the first time your boyfriend or husband is doing makeup on you and that they haven’t practiced anything.
Makeup, nail polish and lipstick collections are also common, especially for those who have large collections, but even for those who have small collections. If you’ve amassed a large makeup collection (or anything else), you may want to limit the conversation by item so your video isn’t too long.
Instead of saying:
This is my nail polish in blue and this is my nail polish in red and this is my nail polish in yellow x 100 times. Stop using the words “this is me” after sharing the first two or three items. This will help you increase the “audience retention” of your video.
Tag-friendly videos can be about anything. You can respond to someone else’s “tag” or you can start your own. A “tag video” is a video in which the host reads a predetermined list of questions and answers them himself or someone else with him or her. Questions can range from “What is your favorite eyeshadow?” Until “What’s the last thing you got caught wearing?”
Outfit of the Day Videos are videos where you share your outfit with your audience. You can share a multitude of outfits or just one. It may be nice to link some kind of topic, but it is not necessary. Make sure your outfits are appropriate for what you say they are. For example, you don’t mean to say that your bikini is perfect for a crabbing job in Alaska or a thick jacket for an African desert safari. But other than that, give yourself some leeway as everyone has their preferences. Don’t be afraid to be you.