If you are a business owner, then chances are you are always looking for ways to stand out from the crowd. Not just within your industry, but from all other local businesses that offer a service. You can do this through community events, radio ads, social media, and a variety of other approaches. But one way to make sure people remember who you are and what you have to offer is by putting something in their hands so they can easily remember what you have to offer. After all, contrary to what one might think, the use of print advertising approaches is not dead and is still quite effective.
However, many companies send out advertisements and brochures, so how can you do something that will help you stand out from the crowd? Sure, you can offer a free gift, maybe include a coupon or use foil and other graphics, but there’s another way to get the attention you want: die-cutting. Better yet, those other items – foils, punched coupons, giveaways, etc. – can usually be incorporated with a die-cut mailer. So what are the benefits of using die cut ads and marketing materials? Here are some:
Die-cut flyers allow you to highlight images and designs so you can grab the attention of your markets and draw attention to your products/services.
· Make the pieces more fun and attractive for the recipients. You are only limited by your imagination and perhaps the options available to you from your designer.
Make the piece interactive. Whether it’s a unique design for a business card, a fun calendar that promotes your company, a perforated piece that promotes your work, or any other type of way that raises awareness of your company or cause.
Create dimensions with 3D die cutting. Design a holiday card that gets people talking about your company. Whether it’s a dimensional tree, a bell, or maybe something that represents your company, the right die cut can go a long way.
· Stand out from the crowd with non-rectangular ads. Why should you miss out on your hard-earned advertising budget because you got mixed up with all the other marketers? Do something that draws attention.
Choosing die cut is a great way to increase your effectiveness. So plan your layout carefully so you can get the most out of your book. Do you have questions? Talk to a local marketing company and learn how you can integrate die-cutting into your marketing approach.