White hat organic SEO techniques help improve the quantity and quality of web traffic to a website through search engines. Generally, the higher a website ranks in search engine results, the more visits it will get. Increasing the level of targeted visitors to your website leads to more revenue generation and higher sales. There are several SEO techniques that help improve a site’s ranking.
Before adopting the best SEO techniques, you must understand that there are two types of techniques that can be incorporated into the website to make it more visible on the internet which include black hat techniques and white hat techniques. Although Black Hat SEO techniques may initially improve your rankings, they ultimately lead to search engines identifying your inauthenticity and removing you from their list. Therefore, it is always advisable to follow white hat SEO techniques to increase web traffic in the long run.
Here are the top 8 white hat search engine optimization techniques to increase web traffic and generate sales:
1) Content – Unsurprisingly, content should play the biggest role in your engine marketing strategies. It is crucial to make sure that you add content that is worth seeing by the readers in order to attract a lot of traffic. Your website content should be original and highly informative to show that you are providing the best and only information to your viewers.
2) Inbound Links: These inbound links are very important to rank well in popular search engines. The higher the number of incoming links your website has, the higher the chances that your site will be crawled regularly. It’s vital to make sure you’re getting keyword-rich anchor text when building inbound links. One of the most effective and convenient ways to have quality links is to link to other sites so they can learn about your particular site and give you the benefit of a reciprocal link.
3) Website Title and Descriptions – Having accurate, keyword-rich titles and descriptions for each of your pages is crucial. Website titles help robots understand and index the particular topic. Relevant and catchy titles and descriptions will also improve your click-through rates once you’ve ranked high.
4) Header Tags – While writing the content for your site, it is good to add the header tags in the flow and prominence of the content. The different categories of heading tags are h1, h2 and h3 tags based on the importance and relevance of the tags and headings.
5) Keyword meta tags – Adding keyword meta tags is not as vital as it used to be in the old days, but some search engines still crawl them and it is still considered good SEO practice to include them.
6) Keyword Density – It is essential to ensure that your site is equipped with accurate keyword density in the web pages and themes of the site. Don’t stuff the site with keywords.
7) Internal Linking – A good web page internal linking strategy is crucial to help bots accurately rank the topic and reputation of your pages.
8) Sitemaps – Providing an HTML and xml sitemap will ensure that search engines can crawl and therefore index your pages.