Have you found that many people have started live streaming on social media nowadays? With many live streaming social media apps starting with live video and making it possible for their users to go live and generate videos for their followers very easily, it is no surprise that many small businesses are getting involved and using this technique to their advantage.
You might feel a bit insecure about your first time using a live video feed from social media, but it’s certainly worth investing some time and effort.
Help remind your followers about you
When you go live on social media, it’s a super-fast way to get in touch with your audience and let them know you’re active and online. Your followers will get an alert to say that you’ve gone live, and you’ll be able to see how many of them are engaged with you and are watching the video while it’s live. For that reason, it allows people who don’t normally visit your page to see your live video.
Live videos are more interesting than other content
You will get much more interest by putting up a live video. Statistics show that people are likely to spend 3-4 times more time watching a live video than a pre-recorded video.
While you can post a video you’ve previously recorded, it’s definitely worth a try with a live stream from social media because they’re more engaging and interesting than pre-recorded videos. Your audience will enjoy watching something the moment it happens. It allows them to understand who you really are or the real business that is operating behind your website, blog and social networks.
It is simple and accessible
It’s incredibly easy to start a live video on Facebook, Twitter, or Instagram. If you have a smartphone that’s less than a few years old, chances are it’s well-prepared. Today’s smartphone cameras deliver video quality that could only be found in high-priced standalone video cameras just a few years ago.
If things don’t go well, you can remove it and start over. Once you delete the video, no one will be able to see it anymore, and they won’t be able to find the previous content you’ve filmed either.
Participate in real time
Live video is a great way to make it possible for your audience to understand more about you, gain faith in you faster, and stay engaged. People watching the video can comment in real time and share their ideas and insights.