Did you know that anyone can set up their own real estate automation system? It’s not even that expensive, and if you do it right, it could generate a lot of leads. Let’s take a look at what you need to do and how to do it. A real estate automation system could be just what you need to get your business going in this slow market. This is what you need to know.
If you ask the average real estate agent if you can use the Internet to generate leads for your business, they will tell you that it doesn’t work. That’s because most of the people who tried to do it didn’t know what they were doing. Misused methods and the wrong tools can add up to a lot of wasted money. But, most home buyers now start their search online. That means using only traditional methods to generate leads could prevent you from reaching the very people who want to do business with you.
If you want to be successful in generating leads online, the important thing is to focus on using an automated system that is effective and builds relationships with people who could become your customers. If your prospects feel like just another number, they won’t be interested in working with you. It’s that easy.
Most agents fail on one of those important factors. Either they use an automated system that makes their prospects feel unimportant, they use an inefficient and ineffective system, or they forget about automation altogether and try to do all the work by hand. Any of those problems will result in a failed online lead generation system. Fortunately, you don’t have to end up like them.
Do you want the Internet to work for you?
You can stop having to print the mail and significantly reduce your marketing expenses, without paying a lot for online leads. It’s not just luck either. Simple techniques like keyword marketing, blogging, using an autoresponder, SEO methods, and other ways to contact people in the market for a new home are all you need. Here are some of the basic techniques and what you should do with them.
Keyword Market Research Most people search for homes using search engines. This means that they find their real estate agents through keywords. Knowing what keywords they are likely to use can help you find potential customers. Take the time to do some keyword marketing research (there are many guides that can help you get this information) and you’ll know where to start with your campaign.
Blog Based Websites and Landing Pages
A blog-based website is a better option for most real estate professionals than a static site, these days. Blogging sites allow visitors to get to know you and your business. They also allow for a personal sentiment without a huge investment on your part. Just write about what you do, what’s available, and your methods. However, make sure you use a landing page or capture page for visitors. These pages are the ones that get their names and contact information – the important data you need to generate leads.
Auto responders or auto notifiers
An autoresponder is an important part of your automated system. Get the information out to your prospects as soon as they sign up. It’s also a great way to distribute newsletters and other information about you that will help keep them interested in what you have to offer.
Search Engine Optimization (SEO) is an important part of using those keywords. It’s a method of making sure search engines know what your site is about and what keywords to rank it for. Take the time to get it right, and you’ll find yourself climbing the ranks. Find free WordPress SEO plugins for your blog.
Video Creation Video advertising is another method of getting information to your prospects. Try sites like http://www.getafreelancer.com and others to find freelancers to make your videos for you. Just remember that you get what you pay for, and cheapest isn’t always best.
Syndication Don’t forget to syndicate the great content you are distributing through your blog. Sites like feedburner.com can help you spread the word through syndicated blogs. Readers will sign up to read them without going to your site.
Other online property listing blasts like Vflyer.com also have some great features that can help you automate your lead generation, attracting the people you need to do business with.
If you do it right, you can automate real estate lead generation. It is remarkably simple. Just take the time to go through all the options, and make sure you do it in an organized, humane, and automated way. You’ll be amazed at how many solid leads you generate by spending just a little money and a little time up front. Don’t miss out on all the great leads you could get from the internet. It’s where people go to find their next home, so it should be where you go to find your next client.