There is the season again and the dreaded question is about business owners everywhere: What is the perfect gift for customers or employees?
Well luckily we have some great ideas for your holiday season.
1. A promotional product gift with your company message or logo. This is a tried and true method that has been taken advantage of for years and years. Remember when the snuggies came out? I got a pack of underpants from a law firm I worked for, with their logo all over it. Guess what? I still use that padding to this day and will never forget that gift. Other good gifts that have been hitting trade show circuits heavily are USB chargers with custom logos or screen cleaning stickers for phones and tablets with a personalized message. Not only do you keep your brand in circulation, but you also make people happy with really useful brochures.
2. Gift cards prepaid and available for use. I love ditching an inventory full of Amazon gift cards. I immediately know that I will be able to use them whenever I want and that they will definitely be used. Another great option is your local coffee shop near your workplace. This helps a local business and also provides something that people go crazy about, coffee.
3. Funny gifts. Did you know that there are screaming monkey stuffed animals that you can put your logo on? Said screaming monkeys have elastic arms that you can pull back and then shoot the thing through your office, while doing the classic monkey screech. Customers and employees alike would have a blast in their lives with a sock filler like that.
4. Give away your service or goods for free. Drop a coupon or gift certificate for your own services on the stockings this year. If your service is that good and you know a customer’s lifetime value, give a little gift to solidify your brand.
Yes, this year pens, cocoa packets and mugs will continue to be ordered in large quantities, but why do something so crazy? The goal of a stock stuffer for your customers or employees is to solidify your brand space in their minds. The best way to do this is by giving them something that is not only useful but also novel.