With a steadily rising market share of up to 72% and operating over 730 websites for foreign companies, Baidu has been the first choice while being recognized as Google in the West. Like Google, Baidu is ubiquitous in China and that requires you to have a business presence on Baidu. Irrespective of whether it is SEO or SEM, without being on Baidu, your business project will simply be off the charts in no time.
In a nutshell, since you consider having a Google page optimized web presence crucial to enhancing your business identity, brand awareness or establishing authenticity, being on Baidu should be taken very seriously in order to reach millions. of search engines in China. Therefore, when you intend to expand your market through search engine marketing in China, please consider the following points diligently to enjoy consistent SEM success on Baidu.
Find the most relevant keywords
It is worth noting for any business group, be it a large corporate company or an SME, that the digital market in mainland China is completely different in every way. It will not only be amazing but also challenging once you find out that Google is nowhere to be found in China. In particular, all social sites popular in the West are banned in China with the implementation of the China Firewall. But even though you’ll find China’s largest search engine, Baidu, which has over 72% share of the digital market and is most preferred by foreign companies, Baidu’s business policies are extremely complex, particularly for foreign groups. That’s why; your priority should be to work with a Chinese digital marketing agency that helps you in all aspects.
Since finding productive keywords is the first key to successfully unlocking Baidu SEM, the agency you hire will assess the nature of the business, products/services, target audience, and at the same time conduct the necessary research activities of their groups. rivals and consequently you will get the most relevant and useful keywords to rank better in SEM ads.
Go with Baidu Shangqiao
Baidu Shangqiao has been beautifully designed for Baidu SEM users to enjoy a series of advantages including online social gaming, microblogging submission, music listening, forum charting, movie viewing and search engine shopping experience that naturally increase traffic to any page of PPC ads.
In addition to the most treasured QQ chat tool, Baidu Shangqiao is equipped with tools that help users enjoy real-time customer support, make inquiries, share their product experience, and more. With increased customer interaction, your business earns a high CRT rate that helps increase your Quality Score and earn a lower bid price with higher placement on ad pages. Shangqiao’s free and easy-to-use service works amazingly well to improve Baidu’s user experience.
Use forums, interview session
Since the Chinese community spends a considerable amount of time every day on the forums to review more than people in the west, having a business presence through the forums should be of great concern to you. Practically, people in China rely on feedback from their peers and other consumers before making a purchase decision. Therefore, you should do your best to maintain your business’s reputation on forums by encouraging users to promote comments and incentivize them through various means to post their reviews.
Similarly, consider having a Q/A session, which is a smart, persuasive and effective way to gain customer trust. Start online shows and produce them via video/audio while focusing on your product features by getting answers from users as their question directly, making people feel confident about your reliability, product quality and after sales services. Engagement is a major concern for Baidu when determining the position of its commercial ads in search engine marketing in China.
Westwin provides digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To learn more, visit https://adstochina.westwin.com/who_we_are/index.shtml.